Chicken or the egg? Which came first?

Peter J. Restivo

Stimulus – Response – Perception – Reality
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Which came first: the chicken or the egg?

There is no right answer about which came first among stimulus, response, perception, and reality. What is very clear, however, is that stimulus causes a response, a perception and a reality.

Prior to the stimulus, however, there may be an existing perception and reality. Fully understanding the relationship between these factors is a strategy must.

What people say, what people mean to say, and what people say they mean are three very different things. Coming to understanding what people truly mean, what they truly perceive, and what people will actually do in reality is key in the development of any behavioral shift strategy. It is also one of the things core strategies does best.

No one person has all the answers, at least not without paying a great deal of respect to research.